Najdja Sadine Eldiena, author
Analisis Pengaruh Strategi Product Placement dalam Drama Korea Business Proposal terhadap Purchase Intention: Studi pada Merek Goobne = Analysis of the Effect of Product Placement Strategy in the Korean Drama “Business Proposal” on Purchase Intention: A Study on Goobne Brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Ode Pramoedya, author
Pengaruh product placement (penempatan produk) Samsung Galaxy S III pada drama korea Big (2012) terhadap minat beli konsumen = The influence of product placement samsung galaxy S III in big 2012 korean drama toward purchase intention
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Skripsi Membership
Rahadia Utami, author
Analisis pengaruh Product Placement Samsung Galaxy SIII pada serial drama korea "To The Beautiful You" terhadap sikap konsumen dan intensi untuk membeli produk = Analysis the influence of Samsung Galaxy SIII product placement toward consumer's attitude and purchase intention of product / Rahadia Utami
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
Nindyati Dwi Andari, author
Pengaruh penempatan produk lipstik Maybelline the powder mattes pada film "The guys" terhadap minat beli konsumen = The influence of product placement of Maybelline the powder mattes lipstick in "The guys" movie toward purchase intention
2017
 UI - Skripsi Membership
Nurfiana Anasta Putri, author
Analisis variabel yang berhubungan dengan sikap khalayak terhadap brand dalam brand placement di instagram online comic strip: studi kasus pada akun instagram komik online @maghfirare = analysis of variables related to audiences attitude toward brand from brand placements in instagram online comic strip: case study on instagram online comic strip account @maghfirare
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Skripsi Membership
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