Ikhsan Alviananta, author
Analyzing Effects of Enjoyment and Free-Item Experience in FreeFire Mobile Game on the Desire to Buy In-Game Purchases of Gen Y and Gen Z in Jabodetabek = Analisis Pengaruh Enjoyment Dan Free Item Experience Di Freefire Mobile Game Terhadap Keinginan Membeli In-Game Pembelian Gen Y Dan Gen Z Di Jabodetabek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi (Membership)
Muhammad Fernanda Taufiq, author
Faktor Pengaruh Pembelian Impulsif Mikrotransaksi Produk Loot Box pada Pemain Video Game FPS dan MOBA Generation Z Indonesia = Driving Factors of Loot Box Microtransaction Impulse Purchases on Indonesian FPS and MOBA Generation Z Video Game Players
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis (Membership)
Muhammad Fernanda Taufiq, author
Faktor Pengaruh Pembelian Impulsif Mikrotransaksi Produk Loot Box pada Pemain Video Game FPS dan MOBA Generation Z Indonesia = Driving Factors of Loot Box Microtransaction Impulse Purchases on Indonesian FPS and MOBA Generation Z Video Game Players
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis (Membership)
Hutahaean, Ferina Debby Natashya, author
Pengaruh kelompok generasi fashion fanship sikap dan pembelian impulsif terhadap pengeluaran fashion studi pada pembeli pria dari generasi y dan generasi z di area Jabodetabek = The impact of generational cohort fashion fanship attitude and impulse buying on fashion expenditure study on male shoppers from generation y and generation z in Jabodetabek area
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Fara Dzanufiya Indawan, author
Meningkatnya Pengaruh Beauty Influencers: Memahami Perilaku FOMO dalam Niat Pembelian Gen-Z terhadap Produk Kecantikan di Indonesia = The Rise of Beauty Influencers: Understanding FOMO Behavior Towards Gen-Z Purchase Intentions on Beauty Products in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
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