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Adinda Rahmawati, author

Mindful Consumption of second-hand clothing on Indonesian Generation Z: the role of eWOM, attitude, and consumer engagement = Konsumsi yang Sadar Terhadap Pakaian Bekas Pada Generasi Z Indonesia: Peran eWOM, Sikap Dan Keterlibatan Konsumen

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Skripsi (Membership)

Lulu Puspita Anggraini, author

Peran Mediasi Review Helpfulness, Customers Trust, Dan Brand Attitude Terhadap EWOM Dan Purchase Intention Dalam Pengalaman Berbelanja Kosmetik Di Sociolla = The Mediation Role Of Review Helpfulness, Customers Trust, And Brand Attitude Towards EWOM And Purchase Intention in The Cosmetic Shopping Experience At Sociolla

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Tesis (Membership)

Anzil Sifa Fauziah, author

Analisis pengaruh kualitas integrasi saluran melalui omnichannel retailing terhadap customer engagement serta implikasinya pada repurchase intention dan positive word-of-mouth = Analysis the effect of channel integration quality through omnichannel retailing on customer engagement and its implications in repurchase intention and positive word-of-mouth

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Skripsi (Membership)

Abraham Mosses Leonard, author

Pengaruh Customer Engagement Di Gerai Kedai Kopi Dengan Konsep Grab-And-Go Pada Repurchase Intention Dan Word-Of-Mouth = The Effect of Customer Engagement at Coffee Shop Outlets Using the Grab-And-Go Concept That Impacts Repurchase Intention and Word-Of-Mouth

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024

UI - Tesis Membership

Rosi Dyah Cahyani, author

Pengaruh Word of Mouth (WOM) terhadap minat beli produk mobile WiFi 4G bolt: studi pada mahasiswa Universitas Indonesia = The effect of Word of Mouth (WOM) on consumer purchase intention of mobile WiFi 4g bolt: case study of students on Universitas Indonesia

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Skripsi (Membership)

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