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Muhammad Ishmael Raffly Geneva Widhiarto, author

Analisis Pengaruh Social Media Communications, Brand Equity, dan Satisfaction terhadap Behavioral Intentions pada Pelanggan Jazz Goes to Campus: Generasi Y vs Generasi Z = Analysis of the Effect of Social Media Communications, Brand Equity, and Satisfaction on Behavioral Intentions among Jazz Goes to Campus Customers: Generation Y vs Generation Z

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Skripsi (Membership)

Novy Amelia Sanjaya, author

Analisis pengaruh event quality terhadap satisfaction dan behavioral intention : studi kasus jazz goes to campus festival = The analysis of effect of event quality on satisfaction and behavioral intention : case study jazz goes to campus festival

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015

UI - Skripsi (Membership)

Vania Olivia, author

The analysis of interactions among brand equity dimensions in the festival context: Jazz goes to campus 2016 and Java jazz festival 2017 = Analisis interaksi antara dimensi ekuitas merek dalam konteks festival: Jazz goes to campus 2016 dan Java jazz festival 2017

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Skripsi (Membership)

Melinia Devi Fenitasari, author

Analisis Aktivitas Social Media Marketing Terhadap Konsumen Muslim Generasi Y dan Generasi Z di Indonesia: Studi Kasus Merek Personal Care Kahf = Analysis of Social Media Marketing Activities towards Generation Y and Generation Z Muslim Consumers in Indonesia: Case Study of Kahf Personal Care Brand

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Skripsi (Membership)

Finta Masudah Azani, author

Pengaruh brand value, brand satisfaction, brand reliability, dan brand intentions terhadap brand loyalty generasi Y sebagai pemilik ponsel pintar di Indonesia = The influence of brand value, brand satisfaction, brand reliability, and brand intentions on brand loyalty of Generation Y as the owner of smart phones in Indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Skripsi (Membership)

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