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Danika Krista, author

Dampak Brand Engagement in Self-Concept terhadap Brand Loyalty dan Positive Word-of-Mouth: Studi pada Brand LVMH = The Impact of Brand Engagement in Self-Concept on Brand Loyalty and Positive Word-of-Mouth: A Study on LVMH

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Skripsi (Membership)

Nafa Rizkya, author

Pengaruh Brand Engagement in Self-Concept dan Value Consciousness Terhadap Brand Loyalty (Studi Pada Konsumen Merek Pakaian Erigo di DKI Jakarta) = The Influence of Brand Engagement in Self-Concept and Value Consciousness on Brand Loyalty: Study of Erigo Consumers in Jakarta

Fakultas Ilmu Administrasi Universitas Indonesia, 2024

UI - Skripsi Membership

Fransiskus Ryan Satya Dewangga, author

Pengaruh Digital Influencer dan Brand Engagement in Self Concept terhadap Intention to Purchase Konsumen = The Role of Digital Influencer and Brand Engagement in Self Concept on Consumer Intention to Purchase

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Skripsi (Membership)

Qorry Seila Fauziyah, author

Pengaruh Perceived Influence, Brand Engagement in Self-Concept, dan Brand Expected Value Terhadap Intention to Purchase Recommended Brand (Studi pada Beauty Vlogger Sebagai Digital Influencer) = The Influence of Perceived Influence, Brand Engagement in Self- Concept, and Brand Expected Value on Intention to Purchase Recommended Brands (Study on Beauty Vlogger as Digital Influencer)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020

UI - Skripsi (Membership)

Inggit Sekar Madu Siwi, author

Pengaruh perceived influence terhadap purchase intention melalui brand engagement in self-concept dan brand expected value, studi pengikut milenial Instagram Mega-Influencer produk kosmetik pada masa pandemi COVID-19 = The effect of perceived influence on purchase intention through brand engagement in self-concept and brand expected value, study on millennial followers of cosmetic products Mega-Influencer’s Instagram during the COVID-19 pandemic

Fakultas Ilmu Administrasi Universitas Indonesia, 2021

UI - Skripsi (Membership)

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