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Aisyah, author

Dinamika Scarcity Marketing Sebagai Pendorong Desirability Pada Produk Brand Lokal Indonesia (Studi Komparasi: Brand "HMNS" dan "Gonegani") = Dynamics of Scarcity Marketing as a Drivers of Desirability on Indonesian Local Brand (Comparative Study: Brand “HMNS” and “Gonegani)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Skripsi (Membership)

Ummu Thoybah, author

Pengaruh Social Media Marketing Activities Terhadap Brand Equity pada Merek Kosmetik Lokal: Peran Mediasi dari Brand Love dan Brand Trust = The Impact of Social Media Marketing Activities on Brand Equity on Local Beauty Brand: The Mediating Role of Brand Love and Brand Trust

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Skripsi Membership

Alya Putri Maharani, author

The Role of Green Marketing Mix Elements: An Analysis on the Drivers of Brand Equity in Indonesia = Peran Elemen Green Marketing Mix: Analisa Pendorong Brand Equity di Indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Skripsi Membership

Maulati Aziza Zain, author

Peran Elemen Marketing 4.0, Kepuasan, Intensi Kesetiaan dan Preferensi Merek Religius Konsumen Wanita Muslim Indonesia pada Merek Fashion Muslim Lokal = The Role of Marketing 4.0 Elements, Customer Satisfaction, loyalty Intentions and Religious Brand Preference among Indonesian Muslim Woman Consumers of Local Modest Fashion Brands

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Tesis (Membership)

Pita Cindriyani Utami, author

Analisis Fenomena Fetisisme Komoditas Penggemar EXO pada Strategi Komunikasi Pemasaran Produk Kecantikan Lokal Studi Kasus pada Merek Produk Kecantikan Whitelab = Analysis of Commodity Fetishism of EXO Fans on Marketing Communication Strategy of Local Beauty Product Brand (Case Study on Beauty Product Brand Whitelab)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022

UI - Makalah dan Kertas Kerja

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