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Emirega Asanda, author

The Effect of Customer Perceived Ethicality on Brand Equity: A Study on Millennial and Gen Z Starbucks Café Goers in Jabodetabek, Indonesia = Pengaruh Customer Perceived Ethicality terhadap Brand Equity: Studi Milenial dan Gen Z Starbucks Caf

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Skripsi Membership

Rafael Isaiah Rahaynanto, author

Pengaruh Persepsi Etika Konsumen Terhadap Brand Affect, Brand Image dan Brand Equity Nasabah Retail Bank Central Asia (Studi Kasus: Program CSR Bakti BCA) = The Influence of Consumer Perceived Ethicality on Brand Affect, Brand Image and Brand Equity of Bank Central Asia Retail Customers (Case Study: Bakti BCA CSR Program)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Skripsi Membership

Purna Lala Alfaradhea, author

Faktor-Faktor yang Memengaruhi Perceived Purchased Equity pada Specialty Goods (Studi pada Group Order K-pop) = Factors Affecting Perceived Purchased Equity in Specialty Goods (Study on K-pop Group Order)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Skripsi Membership

Sadriana Estisono, author

Understanding consumer behavior: the effect of types of supermarket on customer equity moderated by physical queue = Mempelajari perilaku konsumen: efek dari tipe supermarket terhadap customer equity dimoderatori oleh antrian

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Skripsi Membership

Pradika Ferhan, author

Analisis pengaruh green benefits dan green transparency terhadap green perceived value, self-brand connection, dan brand loyalty: studi kasus pada Starbucks Coffee = The role of green benefits and green transparency in shaping green perceived value self brand connection and brand loyalty: study case on Starbucks Coffee

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Skripsi Membership

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