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Aranda Yogi Nugroho, author

Pengaruh Digital Environmental, Social, and Governance (Desg) Dimediasi Customer Attitudes Terhadap Brand Equity pada PT Unilever Indonesia = The Effect of Digital Environment, Social, and Governance (DESG) through Customer Attitudes towards Brand Equity at PT Unilever Indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Skripsi Membership

Akbari Jamalullail Faisal, author

Pengaruh aktivitas pemasaran menggunakan media sosial pada ekuitas merek dan respons pelanggan pria pada merek jam tangan di Indonesia = Effect of marketing activities using social media on brand equity and men customer response on watch brand in Indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Tesis (Membership)

Mohamad Yusuf, author

Analisis pengaruh brand community terhadap brand loyalty pada brand pages di media sosial = Analysis of the effect of brand community towards brand loyalty on a brand pages in social media

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Skripsi (Membership)

Kris Harsandi Sahata Wicaksono, author

The effect business innovation on customer-based brand equity in service firms. An empirical study in Indonesia star hotels = Pengaruh inovasi bisnis pada ekuitas merek berbasis pelanggan di perusahaan jasa. Sebuah studi empiris kepada hotel berbintang di Indonesia

2018

UI - Skripsi (Membership)

Benedicta Krismahadevi, author

Analisa Brand Gucci = Brand Analysis of Gucci

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Tugas Akhir

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