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Moza Abel Talitha, author

The Effect Of Interpersonal Interaction Factors On Buyers’ Purchase Intention In TikTok Live Stream Shopping Of Local Fashion Product = Pengaruh Faktor Interaksi Interpersonal Terhadap Intensi Pembelian Di TIKTOK Live Stream Shopping Pada Produk Fashion Lokal

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Skripsi Membership

Salwa Jamal, author

Analisis Strategi Komunikasi Pemasaran Produk Fashion Lokal Terhadap Online Purchase Intention Dalam Live Streaming TikTok. Studi Kasus Pada Merek Produk Fashion Lokal SWEPO = Analysis of Marketing Communication Strategy for Local Fashion Products Against Online Buying Intentions in Live Streaming TikTok. Case Study on Local Fashion Brand SWEPO

Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Indonesia, 2023

UI - Makalah dan Kertas Kerja

David Jefferson Baris, author

Eksplorasi Pengaruh dari Personalization dan Authenticity terhadap Puchase Intention dalam aplikasi Tiktok = Exploration of the Effects of Personalization and Authenticity towards Purchase Intention in Tiktok

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Tesis Membership

Adrianus Hunggara, author

Pengaruh tingkat undervaluation dan ketersediaan kas terhadap kemungkinan pelaksanaan kebijakan pembelian kembali saham = The effect of undervaluation and cash holdings on likelihood of share repurchase decision

2016

UI - Skripsi (Membership)

Anwar Hasyim, author

Pengaruh Self-Congruity dan Virtual Interactivity melalui Live Streaming pada Brand Equity dari Online Influencer dan Purchase Intention Pengguna Tiktok Indonesia = The Impact of Self-Congruity and Virtual Interactivity through Live Streaming on Online Influencer’s Brand Equity and Purchase Intention of Indonesian TikTok Users

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Skripsi (Membership)

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