Alya Putri Maharani, author
The Role of Green Marketing Mix Elements: An Analysis on the Drivers of Brand Equity in Indonesia = Peran Elemen Green Marketing Mix: Analisa Pendorong Brand Equity di Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Analisis green brand awareness Starbucks (studi persepsi green marketing) =Starbucks’ green brand awareness analysis (studies of green marketing perception)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Nuansa Sukma, author
Green marketing dan pengaruhnya terhadap pembentukan persepsi kosmetik hijau di Indonesia = Green marketing and its influence on green cosmetic perception in Indonesia abstract
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis (Membership)
Syavira Usman Putri, author
Dampak Green Marketing Mix, Green Image, Green Satisfaction, dan Green Trust pada Green Customer Loyalty: Green Cosmetics Indonesia = Impact of Green Marketing Mix, Green Image, Green Satisfaction, and Green Trust on Green Customer Loyalty: Indonesia's Green Cosmetics
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis (Membership)
Okki Rianayu Anjani, author
Analisis pengaruh Marketing Mix Activity terhadap Brand Equity dan hubungannya dengan Media Credibility ; studi: majalah wanita Femina = the analysis of pf marketing mix activity in influencing brand equity and the relationship with media credibility : a case study of woman magazine - femina
Program Pascasarjana Universitas Indonesia, 2011
 UI - Tesis (Open)
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