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Alya Syahrani, author

The Influence of Creative Packaging Design on Customers' Motivation to Process and Purchase Decisions: Study of Music Album Covers = Pengaruh Desain Kemasan Kreatif terhadap Motivasi Pelanggan untuk Memproses dan Keputusan Pembelian: Studi tentang Sampul Album Musik

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Skripsi Membership

Lutfi Zulfita Firdausi, author

Pengaruh karakteristik audience terhadap brand attitude dan purchase intention pada product placement dalam video musik = The impact of audience characteristics on brand attitude and purchase intention on product placement in music video

Fakultas Ekonomi dan Bisnis Universitas Indonesia , 2019

UI - Skripsi (Membership)

Andriesty Kusumaningrum, author

Pengaruh brand image L’Oréal terhadap minat beli produk L’Oréal men expert : studi pada konsumen pria di Jakarta = The influence of L’Oréal brand image towards the purchase intention of L’Oréal men expert product : study of men in Jakarta

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013

UI - Skripsi (Membership)

Pohan, Cut Putri, author

Pengaruh nostalgia ads terhadap attitude toward ads, attitude toward brand, viral intention dan purchase intention = The impact of nostalgia ads towards attitude toward ads, attitude toward brand, viral intention and purchase intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Tesis (Membership)

Mega Ratna Juwita, author

Branding produk musik melalui social media : studi kasus produk musik Raisa = Branding music product through social media : case study Raisa music product

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013

UI - Tesis Membership

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