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Airiza Istitho Pramono, author

The Impacts of Brand's Instagram Marketing on Generation Z's Purchase Intention: The Case of F&B Industry in Jabodetabek = Pengaruh Pemasaran Media Sosial Merek di Instagram pada Niat Beli Konsumen Industri Makanan dan Minuman di Jabodetabek

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Skripsi Membership

Dinar Shafati Rahayu, author

Menguji pengaruh variasi electronic word of mouth positif terhadap persepsi kualitas pengguna bus transjakarta citra merek sebagai moderator = Examining the effects variations of positive electronic word of mouth toward perceived quality of transjakarta's users moderated by brand image

Fakultas Psikologi Universitas Indonesia, 2015

UI - Tesis (Membership)

Kartika Ratri, author

Pengaruh Social Media Marketing terhadap Brand Awareness dan Brand Image (studi pada HuntStreet.com) = The Effect of Social Media Marketing to Brand Awareness and Brand Image (case study on HuntStreet.com)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023

UI - Tesis (Membership)

Alfian Dally Irawan, author

Pengaruh Aktivitas Social Media Marketing Terhadap Brand Trust, Brand Equity, dan Brand Loyalty Pada Platform Social Media Instagram = The Effect of Social Media Marketing Activities on Brand Trust, Brand Loyalty, and Brand Equity on the Social Media Instagram

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020

UI - Skripsi (Membership)

Nadya Tasya Saraswati, author

Analysis of the impact of electronic word of mouth (EWOM) and brand awareness on purchase intention with the mediating role of brand image: a case study of online transportation in Indonesia = Analisa terhadap pengaruh electronic word of mouth (EWOM) dan brand awareness terhadap purchase intention dengan brand image sebagai mediator: studi kasus transportasi online di Indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Skripsi (Membership)

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