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Jonathan Bagus Pradhana Basoeki, author

Analisis Pengaruh Pemasaran Media Sosial dan Ekosistem Konglomerasi Bisnis Terhadap Customer Behavioral Intention untuk Menggunakan Produk Bank Digital = Understanding the Role of Social Media Marketing and Adoption Model in Shaping Customer Adoption Towards Digital Bank

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Tesis Membership

Finadya Rienetta, author

Analisis pengaruh social media marketing oleh luxury brands terhadap customer equity dan purchase intention = The effects of luxury brands social media marketing towards customer equity and purchase intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Skripsi Membership

Rafania Kinasih Rus Effendi, author

Faktor-Faktor yang Mempengaruhi Niat Perilaku Terhadap Adopsi Bank Digital di Tengah Pandemi Covid-19 = Factors Influencing Behavioral Intention Towards Digital Banks Adoption Amidst Covid-19 Pandemic

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Skripsi Membership

Susi Sakti Andarini, author

Pemasaran sosial melalui media sosial oleh organisasi nirlaba (studi kasus: social media marketing dan model adopsi produk sosial di media sosial dalam kampanye asi oleh asosiasi ibu menyusui Indonesia) = Social marketing in social media by non profit organization case study social media marketing and adoption model of social product in social media in breastfeeding campaign by asosiasi ibu menyusui Indonesia

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015

UI - Tesis Membership

Evita Haliansyah, author

Analisis Faktor Customer Experience terhadap Proses Trust Transfer E-commerce Shopee yang Memengaruhi Adopsi Bank Digital SeaBank = Analysis of Customer Experience Factors on the Shopee E-commerce Trust Transfer Process Influencing SeaBank Digital Bank Adoption

Fakultas Ilmu Komputer Universitas Indonesia, 2023

UI - Skripsi Membership

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