Debora Dian Pratama Budiharja, author
Analisis Pengaruh Nilai Iklan Ajakan Berdonasi Di Media Sosial Terhadap Tindakan Prososial Dengan Efek Moderasi Tingkat Pendapatan = The Influence of Social Media Charitable Advertising Value on Prosocial Behavior using Moderating Effect of Income
Fakultas Ilmu Komputer Universitas Indonesia, 2020
 UI - Skripsi Membership
Siahaan, Yosephine Tm, author
Analisis pengaruh aktivitas social media marketing produk perawatan rambut terhadap ekuitas merk = Analysis of influence of social media marketing activities towards brand equity of hair care products / Siahaan, Yosephine Tm
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis Membership
Daniel Fidelis Ganoto, author
Analisis peran social media untuk membangkitkan engagement dalam membeli kembali suatu merek : studi kasus social media campaign terhadap existing customers nissan = Analysis of social media role for generating an engagement towards customers desire to repurchase a brand case study social media campaign towards existing customers nissan / Daniel Fidelis Ganoto
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
Rizka Rianda Devira, author
Pengaruh penggunaan media sosial Instagram dan elektronik dari mulut ke mulut pada keterlibatan keputusan pembelian dalam mode e-commerce di Indonesia = The influence of the use of social media Instagram and word of mouth on the involvement of purchasing decisions in e-commerce mode in Indonesia
2019
 UI - Skripsi Membership
Deni Sundawa, author
Penetrasi pasar dan diversifikasi produk bagi pelanggan "dine-in" serta promosi melalui media sosial intagram gerai pisang cokelat cakra Kota Bandung = Market penetration and product diversification for "dine in" customers and promotion through instagram social media for pisang coklat cakra's outlet in Bandung City
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis Membership
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