Kamila Kaffah, author
Analisis Faktor-Faktor Uses & Gratification dalam Penggunaan Media Sosial yang Memengaruhi Parasocial Relationship, Brand Engagement, dan Brand Loyalty = Analysis of Uses & Gratification Factors in the Use of Social Media that Affect Parasocial Relationship, Brand Engagement, and Brand Loyalty
Fakultas Ilmu Komputer Universitas Indonesia, 2022
 UI - Skripsi Membership
Kamila Kaffah, author
Analisis Faktor-Faktor Uses & Gratification Dalam Penggunaan Media Sosial brand yang Memengaruhi Parasocial Relationship, Brand Engagement, dan Brand Loyalty = Analysis of Uses & Gratification Factors in the Use of Social Media that Affect Parasocial Relationship, Brand Engagement, and Brand Loyalty
Fakultas Ilmu Komputer Universitas Indonesia, 2022
 UI - Skripsi Membership
Agatha Widharini Liatna, author
Analisis Penggunaan Media Sosial oleh Merek untuk Membangun Consumer Engagement (Studi Kasus Pada Akun Media Sosial Netflix Indonesia) = Analysis of Brand Use of Social Media to Build Consumer Engagement (Case Study of Netflix Indonesia's Social Media Accounts)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Makalah dan Kertas Kerja
Puspita Pratama Novianti, author
Analisis Pengaruh Interaktivitas Komunitas Merek Otomotif di Media Sosial terhadap Kesetiaan Pelanggan = Analysis of The Impact of Automotive Online Brand Community Interactivity on Social Media to The Brand Loyalty
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis Membership
Destra Rahmayadi, author
Analisis pengaruh komunitas merek berbasis media sosial terhadap loyalitas merek studi kasus Air Asia = The impact of brand community based social media on brand loyalty analysis case study Air Asia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
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