Shera Amalia Humaira, author
Pengaruh Gamification terhadap Intention of Engagement towards Gamification dan Brand Attitude (Studi pada Wearable Fitness Technology) = The Effect of Gamification on Intention of Engagement towards Gamification and Brand Attitude (Study towards Wearable Fitness Technology)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Tesis Membership
Caroline Felita, author
Open Innovation: Analisis Gamification terhadap Intention of Engagement dan Brand Attitude (Studi pada Pengguna Shopee Games) = Open Innovation: Analysis of Gamification on Intention of Engagement and Brand Attitude (Study of Shopee Games Users)
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Muhammad Gilang Aditya, author
Pengaruh gamification pada loyalty program terhadap attitude towards loyalty program dan behavioral intention pada aplikasi m-commerce = The effect of gamification on loyalty program towards attitude towards loyalty program and behavioural intention on m-commerce
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Tesis (Membership)
Muhammad Fahrezi, author
Pengaruh Gamification Feature Terhadap Brand Equity dan Brand Engagement ( Studi pada pemain Shopee Games ) = The effect of gamification feature toward brand equity and brand engagement ( study on Shopee Games player )
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Sarah Kloer, author
Pengaruh Gamification Terhadap Customer Brand Engagement Game Farm Traveloka = The Impact Of Gamification On Customer Brand Engagement Of Game Farm Traveloka
Fakultas Ilmu Administrasi Universitas Indonesia, 2022
 UI - Skripsi (Membership)
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