Shera Amalia Humaira, author
Pengaruh Gamification terhadap Intention of Engagement towards Gamification dan Brand Attitude (Studi pada Wearable Fitness Technology) = The Effect of Gamification on Intention of Engagement towards Gamification and Brand Attitude (Study towards Wearable Fitness Technology)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Tesis Membership
Caroline Felita, author
Open Innovation: Analisis Gamification terhadap Intention of Engagement dan Brand Attitude (Studi pada Pengguna Shopee Games) = Open Innovation: Analysis of Gamification on Intention of Engagement and Brand Attitude (Study of Shopee Games Users)
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
Muhammad Gilang Aditya, author
Pengaruh gamification pada loyalty program terhadap attitude towards loyalty program dan behavioral intention pada aplikasi m-commerce = The effect of gamification on loyalty program towards attitude towards loyalty program and behavioural intention on m-commerce
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Tesis Membership
Muhammad Fahrezi, author
Pengaruh Gamification Feature Terhadap Brand Equity dan Brand Engagement ( Studi pada pemain Shopee Games ) = The effect of gamification feature toward brand equity and brand engagement ( study on Shopee Games player )
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
Situmeang, Suyanti Welvyna, author
Penggunaan Technology Acceptance Model (TAM) untuk Menganalisis Intention of Engagement dan Brand Attitude pada Platform Video Streaming (Studi Gamifikasi pada Pengguna Vidio Arcade) = The Use of Technology Acceptance Model (TAM) to Analyze the Intention of Engagement and Brand Attitude on Video Streaming Platform (The Gamification Case of Vidio Arcade Users)
Fakultas Ilmu Administrasi Universitas Indonesia, 2024
 UI - Skripsi Membership
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