Indah Tri Novita, author
Analisis Pengaruh Media Sosial Terhadap Loyalitas Merek (Studi: Fan Page Facebook Susu Pertumbuhan di Indonesia) = The Analysis of Social Media Effect to Brand Loyalty (Study Case: Facebook Fan Page for Growing Up Milk in Indonesia)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis Membership
Nadia Izzati, author
Pengaruh Emotional Branding terhadap Brand Loyalty (Studi pada Marketing Campaign Dove di Media Sosial Youtube) = The Impact of Emotional Branding on Brand Loyalty (Study on Dove Marketing Campaign on Social Media Youtube)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi Membership
Noni Yuniana Putri Pamungkas, author
Analisis Tingkat Ekuitas Merek pada Media Sosial Twitter Berbahasa Indonesia = Analysis of Brand Equity Level using Twitter Data in Indonesian Language
Fakultas Ilmu Komputer Universitas Indonesia, 2019
 UI - Tugas Akhir
Givero Tommy Alessandro, author
Analisis Hubungan Social Media Marketing Activities (SMMA) dengan Self-Expressive Brands dan Brand Love terhadap Brand Loyalty Yellow Fit Kitchen di Wilayah Jabodetabek = Analysis of the Relationship of Social Media Marketing Activities (SMMA) with Self-Expressive Brands and Brand Love on Brand Loyalty Yellow Fit Kitchen in the Greater Jakarta Area
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
Anindya Nurmalita, author
Pengaruh kesadaran nilai terhadap loyalitas merek melalui mediasi keterlibatan merek dalam konsep diri pada generasi z konsumen merek BLP beauty di Jabodetabek = The effect of value consciousness on brand loyalty with brand engagement in self-concept as a mediating variable towards generation z consumers of BLP beauty brand in Jabodetabek.
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
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