Indrajid Nurmukti, author
Mengintegrasikan Pengaruh Faktor Persepsi Konsumen Dalam Memprediksi Pembelian Merek Pribadi (Private Brand) Pada Hypermarket Carrefour Di Indonesia = Integrating Effect of Consumer Perception Factors in Predicting Private Brand Purchase at Hypermarket Carrefour in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Bernadette Ayu Chandra Dewi, author
Dampak brand familiarity dan confidence terhadap purchase intention konsumen studi kasus : inovasi baru "Tongolan Magicap" rice cooker cosmos
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2007
 UI - Skripsi (Membership)
Effly Juvita Andarini, author
Pengaruh Moderasi Kategori Brand Pada Private-Label: Studi Faktor Store-Related Private-Label Produksi UMKM = The Moderating Effect of Brand Category on Private-Label: a Study of Store-Related Factors on SMEs Private-Label
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Tesis (Membership)
M. Alimardi Hubeis, author
Pengaruh corporate brand image, store image, perceived risk dan price image terhadap purchase intention pada produk private label carrefour = The influence of corporate brand image, store image, perceived risk and price imag a study case on carrefour private label brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis Membership
Aprilia Listiyani, author
Pengaruh karakteristik produk terhadap intensi pembelian produk private label Carrefour = The effect of product characteristics on purchase intention of Carrefour private label
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2011
 UI - Tesis (Open)
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