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Indrajid Nurmukti, author

Mengintegrasikan Pengaruh Faktor Persepsi Konsumen Dalam Memprediksi Pembelian Merek Pribadi (Private Brand) Pada Hypermarket Carrefour Di Indonesia = Integrating Effect of Consumer Perception Factors in Predicting Private Brand Purchase at Hypermarket Carrefour in Indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Tesis Membership

Effly Juvita Andarini, author

Pengaruh Moderasi Kategori Brand Pada Private-Label: Studi Faktor Store-Related Private-Label Produksi UMKM = The Moderating Effect of Brand Category on Private-Label: a Study of Store-Related Factors on SMEs Private-Label

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Tesis Membership

M. Alimardi Hubeis, author

Pengaruh corporate brand image, store image, perceived risk dan price image terhadap purchase intention pada produk private label carrefour = The influence of corporate brand image, store image, perceived risk and price imag a study case on carrefour private label brand

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Tesis Membership

Aprilia Listiyani, author

Pengaruh karakteristik produk terhadap intensi pembelian produk private label Carrefour = The effect of product characteristics on purchase intention of Carrefour private label

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2011

UI - Tesis Open

Margaretha, author

Peranan persepsi konsumen atas service brand dalam proses pembentukan nilai pelanggan (studi kasus: Garuda Indonesia)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2009

UI - Skripsi Open

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