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Muhammad Iqbal Firdaus, author

The Antecedents and Outcomes of Co-Creation Experience: The Roles of Internal and Environmental Stimuli and Their Implications on Brand Relationship = Faktor-faktor yang Berpengaruh Terhadap Pengalaman Ko-Kreasi dan Efek yang Dihasilkannya: Peran Stimulus Internal dan Lingkungan dan Dampaknya Terhadap Relasi dengan Brand

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Disertasi Membership

Shahril Shahputra Azis, author

Peran Involvement Terhadap Pembentukan Attitude dan Purchase Intention di dalam Media Sosial Brand (Studi Kasus: TikTok) = The Role of Involvement in the formation of Attitude and Purchase Intention on Brand's Social Media (Case Study: TikTok)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Tesis Membership

Riandra Khairina, author

Pengaruh brand knowledge dan brand relationship terhadap behavioral outcome pada konsumen remaja di Jakarta : studi kasus sepatu Vans = The influence of brand knowledge and brand relationship toward behavioral outcomes of adolescent consumers in Jakarta : case study Vans shoes

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Tesis Membership

Siti Rahmi, author

Faktor-faktor yang mempengaruhi kesuksesan perluasan merek : studi kasus shampoo lifebuoy dan permen tolak angin = Factor that affecting brand extension successfulness : case study shampoo lifebuoy and tolak angin candy

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2011

UI - Tesis Open

Andi Ramadhani Akbar, author

Pengaruh brand alliance terhadap brand equity brand preference dan purchase intention dalam industri laptop = The effect of brand alliance on brand equity brand preference and purchase intention on the laptop industry

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi Membership

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