Denyza Wahyuadi Mertoprawiro, author
Misleading Brand Placement : Suatu Analisis terhadap Persepsi Sejarah Brand dan Jenis Brand Placement = Misleading Brand Placement : an Analysis on Brand Historical Perception and Types of Brand Placement
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
Adi Zakaria Afiff, examiner
How brand equity and movieliking can override impact of misleading brand placement toward brand attitudes
Universitas Indonesia, 2014
 Artikel Jurnal
Westi Noria Furi, author
Pengaruh intensitas exposure,brand equity dan film pada misleading product placement terhadap brand attitude pada film Indonesia = The effect of exposure intensity brand equity and movie in misleading product placement to brand attitude in indonesian movie
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
Religia Nur Aisyah, author
Analisis pengaruh brand placement acceptance terhadap sikap dan perilaku persepsi pengguna samsung dan non samsung = Analysis of effect of brand placement acceptance on attitudes and behavior samsung smartphone user and non user perception
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership
Ilma Khairani, author
Analisis pengaruh brand placement acceptance yang dimediasi oleh brand placement recall terhadap attitude towards brand; studi kasus film habibie dan ainun = The impact of brand placement acceptance with brand placement recall as a mediator toward attitude towards brand case' study habibie dan ainun the movie
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership
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