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Faktor Penentu Perilaku Posting Pembelian di Media Sosial : Peran Materialisme & Tipe Pembelian = The Determinants of Posting Purchases on Social Media Behavior : Role of Materialism & Type of Purchases

[Fakultas Ekonomi dan Bisnis Universitas Indonesia;Fakultas Ekonomi dan Bisnis Universitas Indonesia, Fakultas Ekonomi dan Bisnis Universitas Indonesia], 2018

UI - Tesis Membership

Susi Sakti Andarini, author

Pemasaran sosial melalui media sosial oleh organisasi nirlaba (studi kasus: social media marketing dan model adopsi produk sosial di media sosial dalam kampanye asi oleh asosiasi ibu menyusui Indonesia) = Social marketing in social media by non profit organization case study social media marketing and adoption model of social product in social media in breastfeeding campaign by asosiasi ibu menyusui Indonesia

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015

UI - Tesis Membership

Dea Martha Maesita, author

Pengaruh Sosial dalam Pengambilan Keputusan Pembelian Produk Fashion di Instagram : Studi terhadap Strategi Pemasaran Yuna & Co Melalui Influencer = Social Influences in Decision Making for Purchasing Fashion Products on Instagram : Study of Yuna & Co Marketing Strategy through Influencer

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019

UI - Tesis Membership

Siahaan, Yosephine Tm, author

Analisis pengaruh aktivitas social media marketing produk perawatan rambut terhadap ekuitas merk = Analysis of influence of social media marketing activities towards brand equity of hair care products / Siahaan, Yosephine Tm

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Tesis Membership

Daniel Fidelis Ganoto, author

Analisis peran social media untuk membangkitkan engagement dalam membeli kembali suatu merek : studi kasus social media campaign terhadap existing customers nissan = Analysis of social media role for generating an engagement towards customers desire to repurchase a brand case study social media campaign towards existing customers nissan / Daniel Fidelis Ganoto

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Tesis Membership

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