Firda Ayu Kusuma Dewi Subagyo, author
Pengaruh Tingkat Influencer, Kredibilitas Sumber, dan Homofili Sumber terhadap Niat Melakukan Pola Hidup Sehat dengan Minum Jamu = Effect of Influencer Type, Source Credibility, and Source Homophily on Intention to Adopt a Healthy Lifestyle by Drinking Herbal Medicine (Jamu)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Tesis Membership
Candy Bestari Purnomo, author
Hubungan Kredibilitas dan Daya Tarik Influencer terhadap Brand Trust Perusahaan (Studi Mengenai Hubungan Influencer Korea Reomit Terhadap Kepercayaan Masyarakat Kepada PT. Bank Negara Indonesia Persero, Tbk.) = The Relationship between Credibility and Attractiveness of Influencers on Company Brand Trust (Study on the Relationship of Korean Reomit Influencer on Public Trust toward PT. Bank Negara Indonesia Persero, Tbk.)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Fransiskus Ryan Satya Dewangga, author
Pengaruh Digital Influencer dan Brand Engagement in Self Concept terhadap Intention to Purchase Konsumen = The Role of Digital Influencer and Brand Engagement in Self Concept on Consumer Intention to Purchase
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Dewinta Ayu Permatasari, author
Pengaruh Trait Openness to Experience sebagai Moderator antara Kredibilitas Influencer Instagram dan Intensi Membeli = The Effect of Openness to Experience Trait in Moderating Instagram Influencer Credibility and Purchase Intention
Fakultas Psikologi Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Panggabean, Ririn Novita, author
Pengaruh Karakteristik Influencer Terhadap Loyalty to Influencer, Product Attitude, dan Purchase Intention = The Effect of Influencer Characteristics on Loyalty to Influencer, Product Attitude, and Purchase Intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Tesis (Membership)
<<   1 2 3   >>