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Bogie Wardana Satriyonegoro, author

Pengaruh Aspek Iklan E-Commerce, Perceived Platform’s Ease Of Use, dan Perceived Risk terhadap Niat Pembelian Konsumen = The Impact of E-Commerce Advertising Aspects, Perceived Platformâs Ease of Use, and Perceived Risk on Consumer Purchase Intention

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023

UI - Tesis Membership

Ageng Tantular, author

Pengaruh Kongruensi dan Asosiasi Gender Spesifik pada Iklan atas Sikap Terhadap Iklan, Sikap Terhadap Merek, dan Minat Membeli = Influence of Congruence and Specific Gender Association in Advertisements over Attitude toward Advertising, Attitude toward Brand, and Purchase Intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Tesis (Membership)

Dhiyaa Thurfah Ilaa, author

Pengaruh Pendekatan Sumber Pesan dan Benefit Appeal pada Iklan terhadap Sikap Khalayak (Studi Eksperimental pada Iklan mengenai Body Shaming) = The Impact of Message Source Appeal and Benefit Appeal in Advertisement on Audiences Attitude (Experimental Study on Body Shaming Advertisement)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023

UI - Tesis Membership

Maria Natasha Liestia, author

Analisis Pengaruh eWOM Berdasarkan Endorsement, Customer, dan Brand Pada Minat Beli (Studi Pada Akun Instagram @lessaltdiet) = Analysis of the Influence of eWOM Based on Endorsement, Customer, and Brand on Purchase Intention (Study on the Instagram Account @lesssaltdiet)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023

UI - Tesis (Membership)

Rini Dyahagitha Kusumawardhani, author

Pengaruh Sikap, Norma Subjektif, Perceived Behavior Control, dan Penggunaan Media Sosial Terhadap Niat Penggunaan Fitur Pembayaran E-Commerce Pay Later = The Influence of Attitudes, Subjective Norms, Perceived Behavior Control, and Social Media Use on Intention to Use the E-Commerce Pay Later Payment Feature

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023

UI - Tesis Membership

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