Florence Otto Koeswara, author
Pengaruh Artificial Intelligence Marketing Efforts Terhadap Brand Preference Dengan Mediasi Brand Experience Pada Pengguna Aplikasi TikTok di DKI Jakarta = The Role of Artificial Intelligence Marketing Efforts on Brand Preference through Brand Experience as Mediators in TikTok Users at DKI Jakarta
Fakultas Ilmu Administrasi Universitas Indonesia, 2024
 UI - Skripsi Membership
Shafira Az Zahra, author
Pengaruh perceived social media marketing activities terhadap brand equity melalui brand experience dengan co creation behaviour pada pengguna dompet digital OVO di DKI Jakarta = The Effect of perceived social media marketing activities on brand equity through brand experience with co creation behaviour on customers of OVO digital wallet in DKI Jakarta
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
Triavirine Adzahra Supriadi, author
Peran Artificial Intelligence terhadap Brand Preference Konsumen untuk Online Food Delivery Applications = The Role Of Artificial Intelligence In Consumer’s Brand Preference For Online Food Delivery Applications
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Bana Satria Purwanto, author
Pengaruh Brand Experience, Brand Personality, Brand Prestige terhadap Brand Loyalty melalui Brand Trust dan Customer Satisfaction (Studi pada Pengguna Sepeda Motor Honda CBR150R di Jakarta) = The Effect of Brand Experience, Brand Personality, Brand Prestige on Brand Loyalty through Brand Trust and Customer Satisfaction (Studies on Honda CBR150R Motorcycle Users in Jakarta)
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
Cellica, author
Analisis pengaruh aktivitas social media marketing terhadap brand loyalty melalui brand trust: studi pada pengguna online marketplace reksa dana bibit.id di DKI Jakarta = The influence of social media marketing activities on brand loyalty through brand trust: a study among users of on mutual fund’s online marketplace bibit.id in DKI Jakarta
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
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