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Achmad Abdillah Ghifari, author

THE EFFECT OF CAUSE-RELATED MARKETING ON BEER TYPE (ALCOHOL vs ALCOHOL-FREE) TOWARD CONSUMERS ATTITUDE TOWARD ALCOHOL WITH THE MODERATING EFFECT OF RELIGIOUS BELIEF = PENGARUH CAUSE-RELATED MARKETING KEPADA JENIS BIR (ALKOHOL VS BEBAS ALKOHOL) TERHADAP SIKAP KONSUMEN KEPADA ALKOHOL DENGAN EFEK MODERASI KEYAKINAN AGAMA

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024

UI - Makalah dan Kertas Kerja

Dyah Puji Kusumawati, author

Pengaruh Cause Related Marketing (CRM) terhadap loyalitas merek The Body Shop

2009

UI - Skripsi (Open)

Ilma Wulansari Hasdiansa, author

Perbandingan Brand Level, Visibilitas dan Donation Proximity terhadap Evaluasi Konsumen pada Kampanye Cause-Related Marketing: Sebuah Studi Eksperimen = A Comparison Between Brand Level, Conspicuousness, Donation Proximity toward Consumer Evaluation on CRM Online Campaign: An Experimental Study.

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020

UI - Tesis (Membership)

Aisyah Velany, author

Pengaruh Cause Related Marketing (CRM) terhadap loyalitas pelanggan Air Minum Dalam Kemasan (AMDK) merek Aqua pada mahasiswa sarjana reguler Universitas Indonesia

Universitas Indonesia, 2008

UI - Tesis (Open)

Maria Mahdalena, author

Pengaruh cause-related marketing, corporate image, consumers attitude dan brand attractiveness terhadap intensi pembelian konsumen pada perusahaan sosial = Impact of cause related marketing corporate image consumers attitude and brand attractiveness toward consumer purchase intention on social enterprise

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Skripsi (Membership)

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