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Robby Abdillah, author

Analisis Pengaruh Brand Love Terhadap Loyalty Pada Tim Sepak Bola Dengan Relationship Length Sebagai Variabel Moderasi = Analysis of the Influence of Brand Love on Loyalty in Football Teams with Relationship Length as a Moderating Variable

Fakultas Ekonomi Dan Bisnis Universitas Indonesia, 2024

UI - Skripsi Membership

Syarifa Nadira Putri, author

Analisis pengaruh retail brand personality dan self-congruity terhadap store loyalty dengan gender sebagai variabel moderasi: studi kasus The Goods Dept = The effect of retail brand personality and self-congruity towards store loyalty with gender as moderating variable: case study The Goods Dept / Syarifa Nadira Putri

2015

UI - Skripsi Membership

Nurul Syifa Ilal Jannah, author

Pengaruh Brand Love Terhadap Brand Loyalty dengan Self-esteem dan Social Influences sebagai Variabel Mediasi (Studi pada Generasi Y Pengguna Produk Apple) = The Effect of Brand Love on Brand Loyalty with Self-esteem and Social Influences as Mediating Variables (Study on Generation Y Users of Apple Products)

Fakultas Ilmu Administrasi Universitas Indonesia, 2021

UI - Skripsi Membership

Cindy Yanci, author

Analisis pengaruh brand love, brand image dan brand personality terhadap brand engagement dengan ethnocentrism sebagai faktor moderasi: studi kasus pada brand fashion lokal di Indonesia = The effects of brand love brand image and brand personality on brand engagement with ethnocentrism as moderating variable: study case local fashion brands in Indonesia

2017

UI - Skripsi Membership

Firdiyah Melati Wahyu Analita, author

Pengaruh pengalaman gamification marketing activities terhadap loyalitas merek, word of mouth positif dan resistensi terhadap informasi negatif dengan kepuasan dan brand love sebagai variabel mediasi: pada pengguna aplikasi Shopee = The influence of the gamification marketing activities on brand loyalty, positive word of mouth and resistance to negative information with satisfaction and brand love as mediating variable: on Shopee app's user

2019

UI - Skripsi Membership

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