Iris Fadiyah, author
Analisis Pengaruh Kredibilitas Influencer terhadap Intention to Buy: Studi Kasus Pada Pengguna Aktif TikTok Pada Kategori Generasi Z di Indonesia = Analysis of the Influence of Influencer Credibility on Intention to Buy: A Case Study on Active TikTok Users in the Generation Z Category in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Skripsi Membership
Risqi Chandra Wijaya, author
Pengaruh EWOM melalui Aplikasi TikTok terhadap Purchase Intention Produk Fast Fashion pada Generasi Z di Indonesia (Studi Kasus: Erigo) = The Influence of EWOM through TikTok Application on Purchase Intention of Fast Fashion Products for Generation Z in Indonesia (Case Study: Erigo)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Hasibuan, Rayhana Maimanah, author
Impact of Influencer Attributes on Purchase Intention with Characterizations as Mediator: A Study of Social Media Beauty Influencer Marketing on a Gen-Z TikTok Users in Indonesia = Dampak Atribut Influencer Terhadap Niat Pembelian dengan Karakterisasi sebagai Mediator: Studi Sosial Media Influencer Kecantikan Pemasaran pada Pengguna TikTok Gen-Z di Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Harya Vandika Daniswara, author
Pengaruh Interaksi Parasosial di Review TikTok: Analisis Aspek Hedonic dan Utilitarian pada generasi Z di Jakarta terhadap Purchase Intention = The Influence of Parasocial Interactions on TikTok Reviews: Analysis of Hedonic and Utilitarian Aspects in Generation Z in Jakarta on Purchase Intention
Fakultas Ekonomi Dan Bisnis Universitas Indonesia, 2024
 UI - Skripsi Membership
Wina Wijayanti, author
Analisis pengaruh Customer-to-customer electronic word of mouth melalui TikTok terhadap purchase intention skincare product pada generasi Z di Indonesia = Understanding the effect of Customer-to-customer electronic word of mouth via TikTok on purchase intention skincare product by generation Z in Indonesia
2023
 UI - Skripsi Membership
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