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Aurelia Rahmah Nareswari, author

Nilai Posisional dan Imajinatif Simbolik Sebagai Prestise Sosial pada Konsumsi Produk Luxury Fashion Goods: Studi Kasus Konsumen Generasi Z Kelas Atas Produk Fashion & Leather Bag Merek LVMH Grup di Kota Jakarta = Positional Value and Symbolic Imagination as Social Prestige in the Consumption of Luxury Fashion Goods Products: Case Study of Generation Z Consumers of the Upper Class of LVMH Group Brand Fashion & Leather Bag Products in the City of Jakarta

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2024

UI - Skripsi Membership

Salsa Meilivia, author

Konstruksi Identitas Melalui Konsumsi Luxury Fashion Goods dalam Unggahan Self-Reward di Media Sosial = Construction of Identity Through the Consumption of Luxury Fashion Goods in Self-Reward Uploads on Social Media

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023

UI - Skripsi Membership

Risqi Chandra Wijaya, author

Pengaruh EWOM melalui Aplikasi TikTok terhadap Purchase Intention Produk Fast Fashion pada Generasi Z di Indonesia (Studi Kasus: Erigo) = The Influence of EWOM through TikTok Application on Purchase Intention of Fast Fashion Products for Generation Z in Indonesia (Case Study: Erigo)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Skripsi Membership

Asti Nafia Nuryana, author

Pengaruh kepribadian terhadap kesadaran akan fashion dan prestige sensitivity studi empiris pada generasi y dan luxury fashion brands di Jabodetabek = Effect of personality traits toward fashion consciousness and prestige sensitivity empirical investigation on gen Y and luxury brand in Jabodetabek

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Skripsi Membership

Afriani Ajeng Sukarno, author

Analisis pengaruh atribut produk terhadap sikap konsumen remaja akhir kelas menengah atas pada produk fashion sepatu : studi sepatu merek wakai = The analysis of influence of product attribute toward customer attitude of late teens of upper middle class in Jakarta about shoes : the study of wakai shoes

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014

UI - Skripsi Membership

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