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Farah Diba Ariyanti, author

Perilaku Konsumen pada Modest Fashion Brand di Indonesia: Peran Mediasi dari Kredibilitas dan Religiusitas Social Media Influencer dan Peran Moderasi dari Hedonic Value terhadap Brand Attitude dan Purchase Intention = Consumer Behavior of Modest Fashion Brand in Indonesia: The Mediating Role of Social Media Influencer’s Credibility and Religiosity and The Moderating Role of Hedonic Value on Brand Attitude and Purchase Intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Tesis Membership

Myrza Fandhika Putra Soeripto, author

Analisis Peran Dimensi Homophily, Keterikatan Emosional, dan Keahlian terhadap Persepsi Konsumen terkait Popularitas Vlogger dan Perilaku Pembelian = Analysis of the Role of Homophily Dimensions, Emotional Attachment, and Expertise on Consumer’s Perception of Vlogger’s Popularity and Purchase Behavior

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Skripsi Membership

Hanif Muhammad Raihan, author

Pengaruh Consumer-consumer dan Consumer-brand Interaction terhadap Brand Engagement dan Behavioral Intenion = The Impact of Consumer-consumer and Consumer-brand Interaction Towards Brand Engagement and Behavioral Intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Skripsi Membership

Hawkins, Del I., author

Consumer behavior : building marketing Strategy

McGraw-Hill, Irwin, 2007

Buku Teks

Suci Rahmadhany, author

Pengaruh perluasan merek terhadap minat konsumen : studi pada pepsodent mouthwash = The influence of brand extension toward purchase intention : study on pepsodent mouthwash

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2011

UI - Skripsi Open

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