Routledge, 2021
eBooks
Yurry Mohammad Razy, author
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
UI - Tesis Membership
Vianna Tandriani, author
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
UI - Skripsi Membership
Harvard Business School Press, 1999
Buku Teks
Bearden, James H., author
Holt, Rinehart and Winston , 1969
Buku Teks