Hart, Norman A.
Kamus marketing = glossary of marketing terms
Bumi Aksara, 1995
 Buku Referensi
Hart, Norman A.
Kamus marketing = glossary of marketing terms
Bumi Aksara, 1995
 Buku Referensi
Amin Widjaja Tunggal
Kamus marketing
Rineka Cipta, 1996
 Buku Referensi
Johnson, Paul M.
Kamus ekonomi-politik=A Glossary of political economy terms
Teraju, 2003
 Buku Teks
Field guide to marketing : a glossary of essential tools and concepts for today's manager
chief contributor, Tim Hindle ; edited by Alistair D. Williamson
Harvard Business School Press, 1994
 Buku Referensi