Companion encyclopedia of marketing
ed. by Michael J. Baker
Routledge, 1995
 Buku Referensi
International encyclopedia of marketing V
edited by A.S. Bhamhra, A.K. Chaudhary
Anmol Publications PVT, 1998
 Buku Referensi
International encyclopedia of marketing; Vol. 3
edited by A.S. Bhamhra, A.K. Chaudhary
Anmol Publications PVT, 1998
 Buku Referensi
Kurtz, David L.
Marketing
The Dryden Press , 1981
 Buku Teks
Alex Soemadji Nitisemito
Marketing
Ghalia Indonesia, 1984
 Buku Teks