Companion encyclopedia of marketing
ed. by Michael J. Baker
Routledge, 1995
 Buku Referensi
International encyclopedia of marketing V
edited by A.S. Bhamhra, A.K. Chaudhary
Anmol Publications PVT, 1998
 Buku Referensi
International encyclopedia of marketing; Vol. 3
edited by A.S. Bhamhra, A.K. Chaudhary
Anmol Publications PVT, 1998
 Buku Referensi
Marketing
by Roger A. Kerin ... [and others]
McGraw-Hill, 2002
 Buku Teks
Etzel, Michael J.
Marketing
McGraw-Hill, 2004
 Buku Teks