Stansfield, Richard H.
The Dartnell advertising manager`s handbook
The Dartnell Corporation, 1985
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Sundberg Baudot, Barbara
Internasional Advertising Handbook
[publisher not identified], [date of publication not identified]
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Handbook of research on international advertising
Shintaro Okazaki, editor
Edward Elgar, 2012
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Riso, Ovio
Advertising cost control handbook / Ovid Riso
Van Nostrand Reinhold, 1973
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Davis, Martyn P.
The Effective use of advertising media : a practical handbook / Martyn P. davis
Business Books, 1985
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