Singh, U.K.
International encyclopaedia of professional management : vol. 2, marketing management
Anmol Publications, 1998
Buku Referensi
Cateora, Philip R.
International marketing
McGraw-Hill, 1999
Buku Teks SO
Cateora, Philip R.
International marketing
McGraw-Hill, 2005
Multimedia
Cateora, Philip R.
International marketing
Richard D. Irwin, 1993
Buku Teks SO
Cateora, Philip R.
International marketing
Richard D. Irwin, 1996
Buku Teks SO