Holmes, Parker M.
Marketing research : principles and readings / Parker M. Holmes
South-Western Publishing Co., 1960
 Buku Teks SO
Clark, Fred E.
Readings in marketing
Macmillan, 1931
 Buku Teks
McNair, Malcolm P.
Readings in marketing
McGraw-Hill, 1949
 Buku Teks SO
Westing, John Howard
Readings in marketing
Prentice-Hall, 1957
 Buku Teks SO
McNair, Malcolm P.
Readings in marketing
McGraw-Hill, 1956
 Buku Teks SO