Holmes, Parker M.
Marketing research : principles and readings / Parker M. Holmes
South-Western Publishing Co., 1960
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Westing, John Howard
Readings in marketing
Prentice-Hall, 1957
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McNair, Malcolm P.
Readings in marketing
McGraw-Hill, 1949
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McNair, Malcolm P.
Readings in marketing
McGraw-Hill, 1956
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Aaker, David A.
Marketing Research
John Wiley & Sons, 1995
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