Lehmann, Donald R.
Product management
McGraw-Hill, 2005
 Buku Teks
Pessemier, Edgar A.
Product management strategy and organization
John Wiley & Sons, 1982
 Buku Teks
Heri Fathurahman
Asosiasi merek (brand associations) pt "xyz" ditinjau dari perspektif resources based
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2001
 UI - Tesis (Membership)
Badar Basmallah
Strategi employer branding PT. Bank Mandiri = Strategy employer branding PT Bank Mandiri
2016
 UI - Tugas Akhir
LaPela, F. Joseph
Brand driven
Kogan Page, 2003
 Buku Teks