Marchia Nur Annisa
Pengaruh tourism experience, lovemarks, dan brand satisfaction terhadap brand loyalty pada wisatawan DKI Jakarta yang mengunjungi destinasi wisata berbasis sejarah dan budaya di Daerah Istimewa Yogyakarta = The effect of tourism experience, lovemarks, and brand satisfaction on brand loyalty For DKI Jakarta tourists who visit historical and cultural-based tourist destinations in the Special Region of Yogyakarta
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
Rizka Salsabila
Analisis pengaruh pengalaman merek, kepercayaan merek, dan kepuasan konsumen terhadap loyalitas merek Citilink di Bandar Udara (Bandara) Soekarno Hatta = Analysis of the influence of brand experience, brand trust, and customer satisfaction on Citilink brand loyalty at Soekarno Hatta Airport
Fakultas Ilmu Administrasi Universitas Indonesia, 2019
 UI - Skripsi Membership
Suharyanti
Pengaruh persepsi kecocokan dan kredibilitas perusahaan terhadap asosiasi merek dan intensi membeli (studi kasus: minuman bintang zero)
Fakultas Teknik Universitas Indonesia, 2006
 UI - Tesis Membership
Triandika Ramadhan
Analisis pengaruh design appeal, perceived quality, subjective norm, brand popularity, dan mianzi terhadap repurchase intention smartphone. studi kasus: iPhone pada dewasa muda di Indonesia = The effects of design appeal perceived quality subjective norm brand popularity and mianzi toward the repurchase intention of smartphone. Case: iPhone in Indonesia's young adults
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Ricky Pratama Putra
Analisis pengaruh citra merek terhadap loyalitas konsumen melalui kepuasan konsumen (studi pada konsumen smartphone Samsung Galaxy) = The influence of brand image towards consumer loyalty through consumer satisfaction on smartphone Samsung Galaxy consumers in Jakarta
Fakultas Ilmu Administrasi Universitas Indonesia, 2014
 UI - Skripsi Membership