Pengaruh tipe iklan terhadap sikap konsumen: suatu analisis dari persperktif kesamaan citra

Analisis strategi pesan dan kerangka eksekusional iklan sunsilk Clean Fresh di Indonesia Malaysia dan Pakistan = Message strategy executional framework analysis of Sunsilk Clean Fresh's television commercial in Indonesia Malaysia and Pakistan

Analisis pengaruh information quality, social psychological distance, dan trust terhadap purchase intention pada Instagram: studi kasus: beauty influencer di Indonesia = The influence of information quality, social psychological distance, and trust on purchase intention in Instagram: case study: beauty influencers in Indonesia

Analisis penerimaan pelanggan terhadap mobile marketing 3G beserta dampaknya bagi PT Indosat tbk.

Kreativitas iklan pada masa pandemi COVID-19 dan pengaruhnya terhadap niat pembelian dimediasi oleh emosi positif: studi kasus: iklan Gojek = Ad creativity in COVID-19 pandemic and how it affects purchase intention mediated by positive emotion: case study: Gojek advertisement