Strategi pengembangan bisnis kosmetika PT. Mustika Ratu Tbk

Pemetaan Segmen Pelanggan berdasarkan Customer Lifetime Value dengan Metode Clustering dan Spatial Visualization = Application of Clustering Method and Spatial Visualization for Mapping Customer Segmentation

Influence of brand self-congruity on brand loyalty towards sportswear products: Indonesian consumers = Pengaruh kesesuaian diri merek terhadap loyalitas merek menuju produk pakaian olahraga: konsumen Indonesia

Analisis pengaruh pengetahuan, religiusitas, dan sikap terhadap intensi membeli produk kosmetik halal: brand with halal positioning (Wardah) vs brand with neutral positioning (Sariayu) = The influence analysis of knowledge religiosity and attitude toward intention to buy halal cosmetic products: brand with halal positioning (Wardah) vs brand with neutral positioning (Sariayu)

The effect business innovation on customer-based brand equity in service firms. An empirical study in Indonesia star hotels = Pengaruh inovasi bisnis pada ekuitas merek berbasis pelanggan di perusahaan jasa. Sebuah studi empiris kepada hotel berbintang di Indonesia