Strategi pengembangan bisnis kosmetika PT. Mustika Ratu Tbk

Pemetaan Segmen Pelanggan berdasarkan Customer Lifetime Value dengan Metode Clustering dan Spatial Visualization = Application of Clustering Method and Spatial Visualization for Mapping Customer Segmentation

Influence of brand self-congruity on brand loyalty towards sportswear products: Indonesian consumers = Pengaruh kesesuaian diri merek terhadap loyalitas merek menuju produk pakaian olahraga: konsumen Indonesia

Analisis pengaruh pengetahuan, religiusitas, dan sikap terhadap intensi membeli produk kosmetik halal: brand with halal positioning (Wardah) vs brand with neutral positioning (Sariayu) = The influence analysis of knowledge religiosity and attitude toward intention to buy halal cosmetic products: brand with halal positioning (Wardah) vs brand with neutral positioning (Sariayu)

Analysis of the Clean Beauty Preference Against Consumers Shopping Behavior: Study of The Reliable Cleanness Score in Indonesian Beauty Brands = Analisis Preferensi Clean Beauty Terhadap Consumers Shopping Behaviour: Studi pada The Reliable Cleanness Score di Merk Kecantikan Indonesia