Tiffany Felicia
Pengaruh Ekuitas Merek Terhadap Pengambilan Keputusan Restrukturisasi dan Performa Perusahaan Pasca Restrukturisasi pada Emerging Countries di Asia = The Influence of Brand Equity Towards Corporate Restructuring and Performance of Restructured Firms of Asia’s Emerging Countries
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Tesis Membership
Rizal
Dampak hubungan kepercayaan merek dan afeksi merek terhadap kinerja merek : suatu analisis dari perspektif kesetiaan merek
Universitas Indonesia, 2002
 UI - Tesis Membership
Yazid Romain Muta'al Arrasuli
Analisis Pengaruh Efek Endorsement Selebritas, Keterikatan Merek Terhadap Loyalitas Merek Pada Pelanggan Geoff Max Di Jakarta = Analysis of the effect of celebrity endorsement, brand engagement to brand loyalty on Geoff Max customers in Jakarta
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Hasyim Rizki
Peranan merek kendaraan bermotor terhadap loyalitas dan repurchase intention pada industri otomotif = The role of the vehicle brand loyalty and repurchase intention in the automotive industry in indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Arum Tias Astiningsih
Peran Brand Community Experience Terhadap Brand Trust dan Brand Loyalty pada Komunitas Merek Sepatu Lari di Media Sosial = The Role of Brand Community Experience in Brand Trust and Brand Loyalty among Running Shoe Brand Communities on Social Media.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Tesis Membership