Faktor-faktor yang mempengaruhi kesuksesan perluasan merek : studi kasus shampoo lifebuoy dan permen tolak angin = Factor that affecting brand extension successfulness : case study shampoo lifebuoy and tolak angin candy

Analisis pengaruh kegiatan pemasaran terhadap penguatan ekuitas merek : studi pada consumer-convenience goods

Analisis Perbedaan Faktor – Faktor Brand Loyalty yang Mempengaruhi Konsumen Brand Switchers dan Hardcore Loyal Produk Sepatu Olahraga di Indonesia = Analysis of Differences Factors of Brand Loyalty that Affect Brand Switchers and Hardcore Loyal Consumers of Sport Shoes Products in Indonesia

Analisis kredibilitas merek bloop : studi pada Distro Bloop di Jakarta = The analysis of Bloop brand credibility : research at Bloop Distro in Jakarta

Analisis sikap konsumen terhadap merek toko dan promosi merek nasional = Analysis of attitudes consumen towards store brand and national brand promotion