Elfath Mukhlisa
Pengaruh international celebrity endorser dan brand credibility terhadap keputusan pembelian jasa (studi kasus celebrity endorser pada iklan televisi maskapai Penerbangan Garuda Indonesia) = The effect of international celebrity endorser and brand credibility towards purchasing decision (case study celebrity endorser in Garuda Indonesia s television advertising)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis (Membership)
Safira Syahdani Guci Fahmy
Analisis Pengaruh Electronic Word of Mouth (eWOM) Pada Consumers Purchase Intention di Social Commerce (S-Commerce) Aplikasi TikTok = Analysis of The Influence of Electronic Word of Mouth (eWOM) on Consumers Purchase Intention in Social Commerce (S-Commerce) TikTok Application
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Rian Cendra Setiyadi
Pengaruh kredibilitas Endorser terhadap sikap terhadap iklan dan sikap terhadap merek : studi kasus L-Men = The effect of credibility Endorser towards ad attitude and brand attitude : case study L-Men / Rian Cendra Setiyadi
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Gorga Leonardo
Pengaruh kredibilitas selebriti sebagai model iklan terhadap niat pembelian : studi kasus Agnes Monica, Dian Sastro, Deddy Mizwar dan Komeng = The influence of celebrity endorser credibility toward purchase intention : case study : Agnes Monica, Dian Sastro, Deddy Mizwar, Komeng
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Wanda Monika Apriyanti
Pengaruh imaji kawaii produk Miniso terhadap konsumerisme mahasiswi universitas Indonesia= The influence of kawaii image of products Miniso on the consumerism behavior among female students in the University of Indonesia
Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 2018
 UI - Skripsi (Membership)