Irma Dwi Oktaviani
Pengaruh efektivitas integrated marketing communications (IMC) tools terhadap proses pembelian produk otomotif : studi kasus Toyota Yaris
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2006
 UI - Tesis (Membership)
Irma Dwi Oktaviani
Pengaruh efektivitas integrated marketing communications (IMC) tools terhadap proses pembelian produk otomotif : studi kasus Toyota Yaris
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2006
 UI - Tesis (Membership)
Alexandre Tan
Integrated marketing communications untuk media online : studi kasus Updaterus.com = Integrated marketing communications for online media : case study Updaterus.com / Alexandre Tan
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Brannan, Tom
Integrated marketing communications : memadukan upaya public relations, iklan, dan promosi untuk membangun identitas merek = a practical guide to integrated marketing communications
PPM, 2005
 Buku Teks
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, [date of publication not identified]
 Buku Referensi