Gina Karlina
Analisa pengaruh perceived scarcity terhadap willingness to buy melalui variabel mediasi perceived value (studi kasus pada nokia lumia batman series) = Analysis of perceived scarcity effect on willingness to buy through mediating variables perceived value (a study on nokia lumia batman series)/ Gina Karlina
2012
 UI - Tesis Membership
Mustika Candrawardani
Analisis pengaruh pesan komunikasi pemasaran benefit appeals dan involvement with the environment terhadap respon konsumen. (studi terhadap produk eco-friendly homes) = The analysis of message marketing communication of benefit appeals and involvement with the environment effects consumer's responses. (a study of eco-friendly homes)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis Open
Ardi Utama Widya
Pengaruh integrated marketing communications hubungannya dengan minat belanja di Mall dan pengaruhnya terhadap lingkungan: studi kasus Mall Kelapa Gading
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2007
 UI - Tesis Membership
Dwi Andina Rahajeng
Analisis komunikasi pemasaran listrik prabayar PT PLN (Persero) dan pengaruhnya terhadap pembentukan citra dan reputasi perusahaan = Listrik prabayar marketing communication analysis of PT. PLN (Persero) and its influence against the establishment of corporate image and reputation
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2011
 UI - Tesis Open
Suprawito
Strategi Komunikasi Pemasaran Seni Pertunjukan Tradisional (Studi terhadap Strategi Komunikasi Pemasaran Seni Pertunjukan Tradisional Kementerian Kebudayaan dan Pariwisata RI)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2002
 UI - Tesis Membership