Cundiff, Edward W.
Marketing in the international environment
Prentice-Hall, 1988
Buku Teks
Root, Franklin R.
Entry strategies for international markets
Lexington Books, 1987
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Majaro, Simon
International marketing : a strategic approach to world markets
George Allen & Uniwin, 1982
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International marketing strategy : Selected readings
edited by H.B. Thorelli
Penguin Books, 1973
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Bradly, Frank
International marketing strategy / Frank Bradley
Prentice-Hall, 1995
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