Root, Franklin R.
Entry strategies for international markets
Lexington Books, 1987
 Buku Teks SO
Cundiff, Edward W.
Marketing in the international environment
Prentice-Hall, 1988
 Buku Teks SO
Majaro, Simon
International marketing : a strategic approach to world markets
George Allen & Uniwin, 1982
 Buku Teks SO
International marketing strategy : Selected readings
edited by H.B. Thorelli
Penguin Books, 1973
 Buku Teks
Bradly, Frank
International marketing strategy / Frank Bradley
Prentice-Hall, 1995
 Buku Teks SO