Daniel Aditama
Analisis peran advertising dan sales promotions dalam menciptakan brand equity studi kasus: coca cola = Examining the role of advertising and sales promotions in brand equity creation case study: coca cola
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Made Bayu Wedagama
Analisis pengaruh perubahan logo merek terhadap performa kriteria brand element (perspektif buyer dan user dari produk AXE) = Analysis the effect of changes in brand logo toward performance of brand element's criteria (perspectives from buyer and user of AXE product)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis Open
Nova Tessalonika
Analisis ekuitas merek internal perusahaan pada industri perbankan (studi pada Bank Syariah Mandiri) = Analysis of company internal brand equity in banking industry (study on Bank Syariah Mandiri)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis Membership
Alberta Dwisari Widya P.
Analysis of comparison iPad and Galaxy Tab brand equity: an exploratory study = Analisis perbandingan ekuitas merek iPad dan Galaxy Tab : studi eksploratori
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis Open
Puji Mulyono
Analisis elemen elemen Brand Equity pada Terasi Mamasuka = Analysis of Brand Equity elements from Terasi Mamasuka / Puji Mulyono
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership