Tan Sri Zulfikar
Keberhasilan marketing politik dalam memenangkan kursi dl DPR Rl (studi kasus kampanye partai GERINDRA dalam PEMILU 2009) = Effectiveness of political marketing in the winning of seats in the DPR-RI (Case study of the GERINDRA party campaign and the 2009 General Election)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009
 UI - Tesis (Open)
Zakina
Compliance gaining dalam pemasaran politik (studi compliance gaining pada Pilkada DKI Jakarta 2017) = Compliance gaining in political marketing study of compliance gaining on 2017 the Jakarta regional head election
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Disertasi (Membership)
Johansen, Helene P.M.
Relational political marketing in party-centred democracies
Routledge, 2016
 eBooks
Elvansyah Fajri
Personal branding bagi tokoh politik di Indonesia, studi kasus Ridwan Kamil = Personal branding for political figure in Indonesia, case study of Ridwan Kamil
2017
 UI - Makalah dan Kertas Kerja
Pengaruh uang terhadap keterpilihan: studi kasus pemilu legislatif indonesia 2014 = The effect of money on candidate’s electability: case study on Indonesian legislative election 2014
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tugas Akhir