Preston, Chris
Event marketing how to successfully promote events, festivals, conventions, and expositions /C.A. Preston
John Wiley Sons, 2012
 Buku Teks
Anggie Dwiyana Putri
Deskripsi IMC (integrated marketing communication) program promosi "Enjoy Jakarta" Dinas Pariwisata dan Kebudayaan Provinsi DKI Jakarta pada new media dan sponsorship = Description of IMC (integrated marketing communication) "Enjoy Jakarta" promotional program of Jakarta Tourism and Culture Office on new media and sponsorship / Anggie Dwiyana Putri
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis (Membership)
Hermawan Kartajaya, 1947-
Tourism marketing 3.0 : turning tourist to advocate
Gramedia Pustaka Utama, 2013
 Buku Teks
Oka A. Yoeti
Pemasaran pariwisata = Tourism marketing
Angkasa, 1985
 Buku Teks
Middleton, Victor T.C.
Marketing in travel and tourism
Butterworth-Heinemann, 2000
 Buku Teks