Faizza Femillya Fontessa
Analisis logo dan ekuitas merek Dove Bar Soap berdasarkan target customers
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2008
 UI - Skripsi (Open)
Gita Gayatri
Analisa ekuitas merek merpati berdasarkan persepsi target consumer
2002
 UI - Tesis (Membership)
Rahadi Ari Nugroho
Analisis pembentukan ekuitas merek the goods dept berdasarkan customer experience = Goods dept brand equity analysis based on customer experience
2012
 UI - Tesis (Open)
Leonard
Analisis ekuitas merek bahan bakar minyak Shell berdasarkan persepsi pelanggan = The brand equity analysis of Shell fuel based on customer perception
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2010
 UI - Tesis (Open)
M. Haris Budiman
Analisis merek aspira berdasar model ekuitas merek berbasis konsumen (customer-based brand equity)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2003
 UI - Tesis (Membership)