Cravens, David W.
Pemasaran strategis=Strategic marketing; Jilid 2
Erlangga, 1998
 Buku Teks
Cravens, David W.
Pemasaran strategi = Strategic marketing
Erlangga, 1996
 Buku Teks
Maria Tries
Application of relationship marketing strategy and customer satisfaction as a measurement of success : a case study of American Consolidation Services (ACS) Indonesia
2001
 UI - Tesis (Membership)
Pemasaran strategik : perspektif valus-based marketing dan pengukuran kinerja
Ujang Sumarwan [and others]
IPB Press, 2011
 Buku Teks
Citra Anggraini
Analisis strategi pemasaran perusahaan jasa konstruksi dalam menghadapi persaingan bisnis : studi kasus pada PT XYZ = Analysis of the construction company's marketing strategies in the face of business competition : case study at PT XYZ
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Skripsi (Membership)